Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete
ATLANTA--(BUSINESS WIRE)-- Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first ever in-game advertising spot for use on external marketing platforms.
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Welcome to the Coca-Cola family, Alex Hunter! #WelcomeAlex #CokeZeroSugar #FIFA18 (Photo: Business Wire)
The advert, which features EA SPORTS™ FIFA 18 virtual athlete Alex Hunter is a nod to the brand’s classic 1979 “Mean Joe,” television spot, in which an American Football star is given a bottle of Coca-Cola from a fan after a tough game.
The story behind the fully computer-generated ad spot is told within “The Journey: Hunter Returns” mode for the PlayStation 4, Xbox and PC versions of EA SPORTS FIFA 18 which allows players to experience life as emerging soccer star, Alex Hunter. As part of the game’s story, Coca-Cola signs the rising player to become its ambassador to launch the new Coca-Cola Zero Sugar.
The unique collaboration with EA SPORTS FIFA 18’s Alex Hunter will extend beyond the game through specialized packaging and retail partnerships within the US and globally. The ad spot will be shared on social channels and displayed on marquee out of home sites including the recently installed Coca-Cola Times Square sign, the world’s first 3D robotic sign.
“This is an exciting brand innovation,” said Matt Wolf, Vice President of Entertainment, Ventures & Strategic Alliances at The Coca-Cola Company. “Signing Alex Hunter puts Coca-Cola at the intersection of gaming and brand marketing within the most popular franchise sports game in the world.”
“It’s great to be a part of this truly unique collaboration, the first of its kind,” said Dave Madden, Head of Global Brand Partnerships for EA. “This in-game Coca-Cola endorsement gives our fans a taste of life as a renowned football star and the opportunities that come along with it.”
EA SPORTSFIFA 18 will be available for purchase on September 29, 2017.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest total beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- and no-sugar options to help people everywhere more easily control added sugar. In addition to our namesake Coca-Cola drinks, some of our household names around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to our world. That starts with reducing sugar in our drinks and bringing new and different drinks to people everywhere. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates, and bringing economic opportunity wherever we operate. In fact, together with our bottling partners, we employ more than 700,000 people around the world. For more information, visit our digital magazine Coca-Cola Journey at www.coca-colacompany.com and follow The Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.
In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Star Wars™ Battlefront™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies, Battlefield and Battlefield 4 are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.
The Coca-Cola Company
Kate Hartman, +1-404-245-1084
kahartman@coca-cola.com
Source: The Coca-Cola Company
Coca Cola Kit Fifa 21 Card
Released September 21, 2017
FIFA is no stranger to giving free unique rewards. In the past they’ve organized marketing events with companies which give us rewards like kits, celebrations, stadiums, etc. Like before, this year they have teamed up with Coca-Cola to give us a very special kit.
The Coca-Cola kit can be redeemed at any time you want as long as the collaboration is still intact. It will give you a certain uniqueness that not all players possess.
If you want to get the kit, we will tell you exactly how to unlock the Coca-Cola kit in FIFA 21.
How to Get Coca-Cola Kit in FIFA 21
Before we get to it, you must know that unlocking Coca Cola is only applicable on countries from the Middle East. If you are not a resident of these countries you cannot acquire this kit.
Coca Cola Kit Fifa 21 Release
Technically, you can do it even if you are not resident of the Middle East, but do it on your own accord.
This is how to unlock Coca-Cola kit in FIFA 21:
- Go to this link in your browser.
- Click on “Get Your Prize.”
- Login or register an account.
- Go to your email, and verify your account.
- After that, login again.
- Select your corresponding country.
- Choose your platform.
- When the same first page opens, scroll down and click on “Get Your Code.”
- Use the Game Kit Code in FIFA 21.
- Open your available packs, and a Coca-Cola pack will be in there, which has the kit inside.
Congratulations, now you own the special Coca-Cola kit in FUT! The kit is unsurprisingly Coca-Cola themed, with the usual red and white colors, while the goalkeeper jersey has black, white, and red colors.
Like I said, technically you can get this kit even if you don’t live in the Middle East. However, it was important to note that this is intended for these countries.
Shop Coca Cola
FIFA 21 has introduced many more customizable options for your Ultimate Team, far more than its predecessor. One which is special are goal songs, and you can unlock them easily. Good luck!